Thanks to your overwhelming support, we raised funds for more than 885 hours of vital therapy. Your generous contributions will provide abused kids around Australia with access to therapy services that will help them heal from trauma.

While Christmas donations have ended this year, a child’s need for therapy can last many years. If you would like to continue supporting Act for Kids and help keep kids safe, heal from trauma and lead happy lives, please visit their website.

Visit Act for Kids

Frequently Asked Questions

No. The Imaginary Toy Store exists to support a child’s Right to Imagine. So, you won’t receive an actual, physical toy — because you’re helping to give the gift of imagination to children who have experienced trauma. Some abused children simply cannot ‘imagine’ or ‘create’ things in their mind. Early childhood intervention, care and therapy all play a critical role in supporting and healing the minds of traumatised children.

All donors will be able to download a digital token — enabling you to print your imaginary toy if you are gifting it to someone you love, or so you can share on your socials to further spread the Imaginary Toy Store message.

Every dollar raised will be contributed to Act for Kids’ Integrated Therapy Service – a program which helps children to heal from the trauma they have experienced because of the neglect and abuse they have suffered.

Yes, you can donate as many times as you’d like! Every time you donate, you’re helping to give the gift of imagination to a child who needs it most. A toy from the Imaginary Toy Store is the perfect gift for your loved ones if you’re struggling to shop this Christmas.

Absolutely not. You can select to purchase one (or more) of the imaginary toys in store, to the nominated, or accumulative total… OR you can also select the ‘other amount’ button and nominate any amount you would like to give. Donations can be as little as $2 and go up to $50,000. All donations are tax deductable.

The Imaginary Toy Store will close its virtual doors on Friday, 31 December 2021. You can donate throughout the year to Act for Kids directly via the main website

No. This campaign is aimed at generating much-needed funds to support Act for Kids’ Integrated Therapy Service. Every dollar generated through the Imaginary Toy Store will be used to provide abused Aussie kids with the therapy services they need to heal from trauma.